New technologies for advanced LCD-TV performance

Abstract

Abstract— Samsung intends to be the world leader in LCD-TV through a combination of superior product technology, advanced process execution, and aggressive capitalization. This paper explores and updates Samsung's latest developments toward its goal of ultimate LCD-TV performance and market leadership. Samsung's development of Super PVA (S-PVA) represents a key performance achievement. S-PVA is a new technology which enables screen quality advantages over S-IPS and MVA, including high transmittance, >1000:1 contrast ratio, and wide angle of view with no off-axis image inversion. This new technology is described in detail. This paper also addresses the other remaining performance issues facing LCD-TV, including Samsung's plans for addressing these challenges. Until recently, inter-gray response time and associated motion blur were significant issues for achieving quality LCD-TV images. Samsung has invented DCC-II technology to achieve sub-10-msec response time, and this achievement is described. Other technology advancements, including next-generation color performance and ultra-low black performance, are discussed. Samsung has announced the development of a 57-in. full-HD (1920 × 1080) LCD-TV panel, the world's largest, based on S-PVA technology. This product represents the culmination of many technical breakthroughs, and is discussed herein. Samsung's LCD manufacturing strategy, which includes the world's first generation 7 LCD fab, is also described.